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Matey is a creative companion for destination-minded brands.

Good Sport
Highlands Smokehouse
Tucana Tiki Bar
MoonPie Seasonal Holiday Tins
Zephyr Barber
MoonPie Valentine's Day Boxes

Matey is a creative firm specializing in branding systems and campaigns that are anchored in strategy and impossible to ignore.

From designing comprehensive hospitality and resort experiences to branding the next great “third place,” we partner with clients to transport audiences to unique states of mind. Matey is committed to creating glimmers of escapism that challenge the mundane and bring joy and freshness to our everyday lives.

    

expertise

Brand Strategy

Branding

Naming

Packaging

Print Collateral

Signage/Wayfinding

Website Design

Leadership

In a playfully nautical scene, Josh Carnley feeds a hungry seagull whilst Shelton Carnley smiles for the camera.
Shelton Carnley
Partner, Business Director
[email protected]
Josh Carnley
Partner, Creative Director
[email protected]

Praise for Matey

We set out to create a unique experience for our guests and we were able to achieve that not only through the food, but also the branding. Even though the smokehouse is only a few years old, it feels as if we've been here forever.
Bryan Lewis, Highlands Smokehouse
Man, I really love Matey.
Jimmy Buffett, Heaven (RIP)
As I was launching June Coffee I knew that I had to invest in branding. Josh and Shelton sat down with me and developed a strategic design plan, covering everything from branding to packaging to menu design and website. I truly believe that a major part of my business's success is due to the brand Matey developed for me.
Jimmy Truong, Owner, June Coffee
We found a creative companion in Matey that captures MoonPie's rich heritage and nostalgia in fresh and impactful ways. Customers raved over the new collectible tin designs and sales jumped 30% that first year. Three years into working with them and they continue to deliver. Matey has helped us achieve measurable sales growth in the important seasonal segment of our business.
Tory Johnston, VP of Sales and Marketing, MoonPie
Matey was essential in realizing Tucana, from moodboards to opening night. Their eye for detail ensured our vision of a vibrant, immersive world of tropical birds and flaming drinks came to life flawlessly, delighting our patrons.
Tamara Sansbury, Co-Owner, Tucana
We set out to create a unique experience for our guests and we were able to achieve that not only through the food, but also the branding. Even though the smokehouse is only a few years old, it feels as if we've been here forever.
Bryan Lewis, Owner, Highlands Smokehouse
Matey took an abstract idea floating around in my head and turned it into a brand. Their deep understanding of the power and energy that a name and a logo can carry truly sets them apart.
Kellen Mataafa, Owner, Zephyr Barber