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Highlands Smokehouse

Highlands Smokehouse is the only BBQ restaurant in the cozy mountain town of Highlands, N.C. This roadside staple serves up smoked pork, beef, and poultry for hungry locals and tourist. Lore has it that the pit out back is the largest underground pit in the country.
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Branding
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Signage/Wayfinding
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Print Collateral
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Merchandise
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Illustration
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Website Design
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Restaurateur Bryan Lewis purchased Highlands Smokehouse in 2020. He tapped Matey with the objective to turn the restaurant into an immersive experience.

Highlands is known as a quaint tourist town with some of the best hiking, fly-fishing, and trails in North Carolina. We looked to National Park ephemera and vintage travel decals for inspiration. Those visuals have such a distinct way of transporting you to the outdoors.

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Branding
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Signage/Wayfinding
8
Print Collateral
6
Merchandise
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Illustration
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Website Design
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Photography
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“The hero of the project might be the sign outside the restaurant with its great combo of typefaces and fun wood plank contour. This identity feels so right for this place…”

Armin Vit, Brand New
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CREDITS

Illustration - Heidi Keiffer

Photography - Wes Frazer

Signage Production + Sign Painting - Limelight Sign Co.

Merchandise Production - Grizzly Wheeler

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