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Plaza Bar + Lounge

Located less than 3 miles from Auburn University is city’s newest dive bar, Plaza Bar + Lounge. Its unique menu features items such as Warburgers, Soul Rolls, and Wickles Pickles-brined boiled peanuts. With a well-stocked bar offering frozen cocktails, drafts, and bottled beer, it is the perfect spot for late-night gatherings with friends.
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The aim for Plaza was to immerse patrons into the classic dive bar setting. The playful nature of the name influenced the creative direction and branding. Despite the word "plaza" often being associated with sophistication, it can also evoke more-low brow experiences, like a used car lot, a deserted strip mall, or a rent-by-the-hour motel.

The branding reflects the tension between high and low, and it doesn't take itself too seriously. Instead of a primary identifier, the brand is represented by a suite of graphics, including a burger mascot adorned with a crown and holding a pickle staff. Is he worthy? You bet.

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Branding
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Signage/Wayfinding
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Print Collateral
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Merchandise
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Illustration
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“The identity, designed by Birmingham-based Matey, takes the dive bar aesthetic and builds on it with a humorous spin and a subtle high-brow design touch to yield some low-brow-looking applications that give off a great roadside-bar-where-a-Tarantino-movie-could-be-shot vibe.”

Armin Vit, Brand New
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CREDITS

TEAM

Interior Design - Emily Koelle

Photography - Jake Carnley

Sign Production - J&M Signs

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